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iOS 6 has introduced a big change to how App Store works.
The changes means a lot to developers, and affects how developers would write their app descriptions, screenshots, etc.
Some of the changes are so breaking, that lightwoodgames said - don’t just put up with this!.
You could also refer to a simple cheatsheet.
Here’s my short version of what you should take note of:
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First screenshot is very important
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First 3 lines of description is still very prominent
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Fill up What’s New section
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Enter your App Support URL
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Ask your users to ‘like’ on Facebook
And as always, search algorithm is forever changing. Use your keywords effectively. Use unique (and not generic) keywords. Use singular form.